The Fundamental Beauty focuses on your skin, gut and mind, all at once for you to achieve radiant skin.

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The Culture

The Brand

The Fundamental is a contemporary Asian skincare brand, by Asians for Asians.

The brand is deeply rooted in oriental wisdom, prioritizing the fundamental well-being of the human body and take a holistic approach to understanding its intricate connection with healthy glowing skin.

This philosophy guides the development of The Fundamental skincare products, specially crafted for sensitive skin among Asian individuals, focusing on restoring balance and strengthening the skin, gut and mind with a pragmatic approach all at the same time.

The Fundamental skincare product line is carefully researched, formulated and tested in Japan.

And with a Clean and Green ethos, product safety, integrity and efficacy will always be the brand's pride and priority.

Brand Story

“Reconnecting with your bare skin”. This is the ethos of THE FUNDAMENTAL.

Dealing with varied skin issues at different seasons of her life, our founder searched for effective and practical solutions to respond to the changing needs of her skin.

Through her personal journey she found that the secret to radiant and youthful skin requires attention to our state of mind, gut health and physical skin-barrier, all at the same time.

This belief forms the brand’s Philosophy and the approach to skincare.

“Everyone can have the skin we love by focusing on our skin’s basic needs holistically.” 

- Vanessa Chen (Founder, THE FUNDAMENTAL)

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Gender-Neutral Clean Beauty

With women’s and men’s skin wellness in mind, THE FUNDAMENTAL products are formulated and manufactured in Japan with 2 years of rigorous research & development, safety and efficacy tests.

The products are pH-balanced (gentle to the skin), contain biocompatible and non-toxic ingredients. They are purposefully made to work synergistically together, aligned with the brand’s skin philosophy to offer the goodness that your skin deserves without losing sight of your overall well-being.

Our philosophy

We believe skincare should go beyond topical care, because skin, gut health, and mind are deeply connected.

State of mind

SKIN

The skin’s needs change over time, and skincare should respond accordingly.

We focus on gentle, effective formulas that strengthen the skin barrier and support skin that looks smoother, brighter, and more youthful.

Inner state

GUT

What happens within can shape how skin looks and feels.

By supporting gut health through mindful nutrition, hydration, and skin beneficial probiotics, prebiotics, and antioxidants, we take a more holistic approach to healthier looking skin.

Physical state

MIND

The skin and mind are more connected than they may appear.

Periods of stress and poor sleep can influence how skin looks and feels, often showing up as dullness, imbalance, or a loss of radiance.

To us, better sleep and proper rest are not separate from skincare, but part of it.

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Customers’ reviews terms of use.

These terms of use govern your conduct associated with the Customer Reviews relating to The  Fundamental products offered at www.thefundamental.co

By submitting any content, you agree that you may not submit any content:

– That is known by you to be false, inaccurate or misleading;

– That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation.

For any content that you submit, you grant B’Butterfly Private Limited a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. B’Butterfly Private Limited reserves the right to remove or to refuse to post any submission deemed not appropriate.

By submitting any content, you agree that Personal Data relating to my product ratings and review, which may include my name, rating, review and country, may be shared and/or disclosed by B’Butterfly Privated Limited, including in any brand associated stores, on brand websites and/or on the mobile app, and with third parties, for administrative, fraud prevention, publicity and/or promotional purposes.

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